it is here, where the air is pure, the beauty is breath-taking and the climate harsh and ever changing that we found our inspiration and ingredients.
over millions of years, rare mountain plants have devised remarkable ways to protect themselves against high UV radiation, intense cold and dehydration of winter, heat and sun of summer.
the resilience of these plants inspired us to create a range of high performance sun and skin care that adapts to today’s modern active lifestyles.
our name embodies both our origin and our products.
ALBUS, meaning white in latin, symbolises the natural purity and lightness of our formulations, the fun and freedom of adventures in the snow.
FLORA, meaning regional plants, and the name of the roman goddess of flowers and spring, symbolises the beauty and resilience of the alpine botanicals we use.
Rachels’ sense of adventure and affinity with the outdoors first lead to a scientific career – with degrees in physiology and research specialisms within exercise, acclimatisation and pharmacology.
then, onto a role supporting Britain’s elite athletes in preparation for the 2004, 2008 and 2012 Olympic & Paralympic Games. when a demanding career and hectic urban lifestyle took their toll on her wellbeing, Rachel embarked on a new adventure in the French Alps.
she fell in love with the breath-taking beauty of the mountains, reconnected with nature, found what was to be the start of a new chapter in life.
there on the top of Creux Noir, the decision to turn a long held dream into a reality was made, the first step on a new path was taken.
equipped with her scientific background and a lifetimes passion for skin care, she began exploring how these seemingly delicate alpine botanicals had the resilience and adaptability to survive both baking sun and deep snow.
over 200 formulations later, with a team of talented chemists, the first ALBUS & FLORA creation was born – a small but perfectly formed broad spectrum UVA/UVB SPF 30 lip balm packed full of natural ingredients yet able to perform in a range of challenging climates.