UV & FREE RADICALS

skin is exposed to UV, every day, all year-round, even on cloudy days

 

daily essential care

UV protection isn’t only for the holiday season.

daily use of broad spectrum sunscreen can significantly reduce the risks of premature ageing and skin cancers

UV rays

skin is exposed to short wave ultraviolet B (UVB) and long wave ultraviolet A (UVA1 and UVA2) light every day.

UVA (ageing rays) penetrates skin more deeply than UVB (burning rays), and scientific evidence suggests UVA1 is the most damaging.

UVA penetrates through glass

as much as 95% of the UV radiation we are exposed to is UVA, since it penetrates through clouds, window glass, during all daylight hours and throughout the year, even on the most miserable of winter days.

UVA plays a major part in skin ageing, loss of collagen, development of wrinkles and contributes to the development of skin cancer.

summer vs winter?

UVB rays are strongest in the summer months, and between 10am – 4pm, when we are more likely to burn, if unprotected – they are strongest nearest the equator, so take care when holidaying in these locations.

UVA rays are constant irrespective of time of year, day or geography.

melanin is a pigment produced by the skin in an attempt to protect itself from further damage. its presence, seen in your developing tan, age spots or hyper-pigmentation,  is an indicator that the skin has been damaged by UVA rays.

UVA1 is highly immunosuppressive making the skin more susceptible to infections, including triggering the cold sore virus.

read more

UVA

when skin is exposed to UVA rays, reactive oxygen species or free radicals are created – this causes oxidative stress, degradation of collagen and production of melanin (responsible for your tan).

100x more UVA than UVB reaches the dermis, with UVA1 penetrating the deepest and causing most damage.

UVA’s effects are cummulative, which is why it is responsible for the many signs of ageing and development of skin cancers.

melanin is a pigment produced by the skin in an attempt to protect itself from further damage – its presence, seen in your developing tan, age spots or hyper-pigmentation,  is an indicator that the skin has been damaged by UVA rays.

UVA1 is highly immunosuppressive making the skin more susceptible to infections, including triggering the cold sore virus.

read more

UVB

UVB is the main cause of skin reddening and sun burn.

it plays a key role in the development of melanomas & skin cancers – it does cause skin ageing, but not as much as UVA.

UVB does not penetrate window glass, but it is reflective – up to 80% can bounce back from water, snow and ice, and 20% from sand, so take extra care on winter ski holidays and when out on the water.

high altitude protection

in mountain environments, fewer pollutants, high altitude and reflection of rays from snow, mean skin is exposed to higher levels of UV.

UV levels increase by approx 10% with every 1000m climbed. unprotected skin can burn within 6 minutes at 3000m, as skin is exposed to 30% more UV than at sea level.

lips and eyes are especially vunerable and are easily damaged.

free radicals - the energy snatchers

UV rays are the main creators of free radicals in skin – they are unstable oxygen molecules that steal energy from healthy cells, causing oxidative stress.

this in turn activates enzymes that break down collagen and damage the DNA of a cell, causing premature ageing.

oxidative stress is cumulative and once energy from one cell has been snatched, it triggers more and more, a sort of a mexican wave effect, leaving damage in its wake, that builds up over time.

oxidation - right before your eyes

every wondered why a cut apple goes brown, shrivels and wrinkles so quickly? this is oxidation – free radicals damaging cells right before your eyes.

reducing the formation of free radicals helps to keep skin healthy, resilient and youthful.

supplying the body with anti-oxidants, topically through skincare and through your diet (by eating lots of fruit & veg) can also help ‘mop up’ free radicals that are formed.

  • Lots of lovely Naked Flora arriving with our stockists in Hong Kong and Spain this week!⠀
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UVA rays are present all year round irrespective of season, and are just as strong and damaging to the skin on cloudy days as sunny days...... but as we move from winter, to spring to summer the strength of UVB rays begins to increase and can cause further damage and result in dry peeling lips. ⠀
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If you are off skiing this half term and Easter, it’s worth knowing that the strength of both UVA and UVB increases by 10% with every 1000m climbed - unprotected skin on the face and lips can burn very easily. So make sure you apply broad spectrum UVA/UVB spf30 protection and apply regularly through the day.

#indiebeauty #nakedflora #albusandflora #spf30 #naturalbeauty #botanicalbeauty #botanicalbeautyproducts #protectyourskin #protectyourpout
  • Meet Toby, the cutest skier on the hill, and the son of my lovely friends, totally loving the fact he said "my lipstick mummy" a boy after my own heart! ⠀
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Never too early to teach good sun & skincare, and with lots of lovely snow, brilliant blue sunny skies and half term skiing just round the corner,  protection against UV damage is key.⠀
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Protect the whole family, with our balms which offer full UVA/UVB SPF30, protect against cold sores (which are often activated by high UV loads) and are packed full of natural oils to nourish & hydrate.  Clear for the boys and children and a range of sheer tinted balms for those who like a little shine and colour. ⠀
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....and if anyone is looking for a great ski instructor for family, individual or corporate groups then check out Toby’s dad @slideskicoach ⠀
#suncare #naturalskincare #spf30 #loveskiing #halftermskiing #naturalbotanicals #uvprotection
  • Sneaky little peak at our bespoke make-up bags, available soon! Each one lovingly hand sewn & unique, with a washable, removable liner that sits perfectly within the bag to protect against those annoying yet inevitable make-up spillages! ⠀
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#newproductalert #albusandflora #makeupbags #naturalskincare #spf30 #lipbalm ⠀
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  • Early start today with @_yoga_in_nature_ , a lovely yin yoga session with sound and reiki healing, so nourishing for mind and body, followed by great meetings for a&f and the biggest treat....a Fabulous ski with epic snow, blue skies & great friends ☀️❄️⛷❄️ ☀️⠀
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Big shout out to my amazing accounts manager Angie today,  on the left rocking the shades....not only is she brilliant at the numbers, but has been a true friend and supporter of @albusandflora...big love... I am so grateful and so lucky ! 💕✨💕⠀
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#sograteful #lovethemountains #winterhome #yogalove #yinyogaconvert #heartandsoul #skiingmakesmyheartsoar #albusandflora
  • Finally @albusandflora is back in the Alps, back where it all began and where the brand was born! Its been a few busy weeks what with xmas, new year, packing and relocating the office to France, and I have had a much needed break from social media and emails! ⠀
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Am pleased to report its snowing in Courchevel, which makes it much easier to sit at the computer today! ⠀
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Happy Monday everyone :-)⠀
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#winterhome #courchevel #backinthealps #mountainlove #lovewhereilive #lovewhatido #sograteful #beautyentrepreneur #naturalbeauty #wintersun #skiingrocks #albusandflora
  • Merry Christmas & Happy Holidays to all our lovely customers, stockists and followers! 🎄🎄🎄
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2018 has been an exciting year and we couldn't have done it without your support, a huge thank you to you all! ⠀💕✨💕
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Time to re-charge, spend time with family and drink quite a lot of fizz!! 🥂🥂🥂⠀
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