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skin is exposed to UV, every day, all year-round, even on cloudy days


daily essential care

UV protection isn’t only for the holiday season.

daily use of broad spectrum sunscreen can significantly reduce the risks of premature ageing and skin cancers

UV rays

skin is exposed to short wave ultraviolet B (UVB) and long wave ultraviolet A (UVA1 and UVA2) light every day.

UVA (ageing rays) penetrates skin more deeply than UVB (burning rays), and scientific evidence suggests UVA1 is the most damaging.

UVA penetrates through glass

as much as 95% of the UV radiation we are exposed to is UVA, since it penetrates through clouds, window glass, during all daylight hours and throughout the year, even on the most miserable of winter days.

UVA plays a major part in skin ageing, loss of collagen, development of wrinkles and contributes to the development of skin cancer.

UVB rays are strongest in the summer months, and between 10am – 4pm, when we are more likely to burn, if unprotected – they are strongest nearest the equator, so take care when holidaying in these locations.

UVA rays are constant irrespective of time of year, day or geography.


when skin is exposed to UVA rays, reactive oxygen species or free radicals are created – this causes oxidative stress, degradation of collagen and production of melanin (responsible for your tan).

100x more UVA than UVB reaches the dermis, with UVA1 penetrating the deepest and causing most damage.

UVA’s effects are cummulative, which is why it is responsible for the many signs of ageing and development of skin cancers.

melanin is a pigment produced by the skin in an attempt to protect itself from further damage – its presence, seen in your developing tan, age spots or hyper-pigmentation,  is an indicator that the skin has been damaged by UVA rays.

UVA1 is highly immunosuppressive making the skin more susceptible to infections, including triggering the cold sore virus.

read more


UVB is the main cause of skin reddening and sun burn.

it plays a key role in the development of melanomas & skin cancers – it does cause skin ageing, but not as much as UVA.

UVB does not penetrate window glass, but it is reflective – up to 80% can bounce back from water, snow and ice, and 20% from sand, so take extra care on winter ski holidays and when out on the water.

sun on your face, wind in your hair


high altitude protection

in mountain environments, fewer pollutants, high altitude and reflection of rays from snow, mean skin is exposed to higher levels of UV.

UV levels increase by approx 10% with every 1000m climbed. unprotected skin can burn within 6 minutes at 3000m, as skin is exposed to 30% more UV than at sea level.

lips and eyes are especially vunerable and are easily damaged.

free radicals - the energy snatchers

UV rays are the main creators of free radicals in skin – they are unstable oxygen molecules that steal energy from healthy cells, causing oxidative stress.

this in turn activates enzymes that break down collagen and damage the DNA of a cell, causing premature ageing.

oxidative stress is cumulative and once energy from one cell has been snatched, it triggers more and more, a sort of a mexican wave effect, leaving damage in its wake, that builds up over time.

oxidation - right before your eyes

every wondered why a cut apple goes brown, shrivels and wrinkles so quickly? this is oxidation – free radicals damaging cells right before your eyes.

reducing the formation of free radicals helps to keep skin healthy, resilient and youthful.

supplying the body with anti-oxidants, topically through skincare and through your diet (by eating lots of fruit & veg) can also help ‘mop up’ free radicals that are formed.

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  • Thanks to my lovely friend @joj2929 for this gorgeous shot! 
@albusandflora in Venice.....lush! 😍☀️💋
#whereintheworldwednesday #albusandflora #spf30 #lusciouslips #naturalskincareproducts #naturalbeauty #veniceitaly #summerishere #holidaysun 📷 @pure_preston
  • We are well into June now...can’t believe how quickly time is galloping on! ⠀
Remember UVB rays get stronger in the summer and unprotected lips can burn & peel just as the rest of the face and body can. UVA rays are constant all year round, so it’s really important to protect your delicate lip skin from UV rays every day and not just when you are holiday! Both UVA & UVB are associated with photo-ageing which results in damage to collagen & elastin increasing wrinkles and loss of lip fullness, and both are associated with lip cancers. 
And don’t forget, this applies to both men and women...research has shown men are actually at a higher risk of non-melanoma lip cancers than women...⠀
Our naked flora is a broad spectrum UVA/UVB SPF 30, makes a great base for lip colour, as well as on its own and its low shine and un-fragranced... so boys no excuse...get your naked flora on! 
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  • Sunday surfing vibes 😍.... totally Loving this shot from Paul Larkin (its part of our summer retail stands 😊)....and has me feeling homesick for the ocean and new adventures. ⠀
After a pretty full on week in London a fantastic conference meting great people I can’t wait to head to the sea for a few days.... Brighton I am coming to get ya! 😊🏄🏻‍♀️🍦🌊 #sundaysurfing #surfingvibes #lovetheocean #seabreeze #brightonbeach #dontforgetyoursunscreen #albusandflora
  • Delighted to be attending FACE 2018 in London today! So excited (but a little nervous!) to be presenting on lip care & protection on Saturday...more on that later! 
Fantastic morning of presentations with detailed insight regarding facial anatomy, ageing and the use of hyaluronic acid.
Some of you may know,  before I created @albusandflora I had a long career in teaching & research, within physiology & pharmacology and it’s so wonderful to be back at conference focusing on scientific evidenced based practice. Skincare is and always will be my absolute passion and it’s so interesting to learn more about aesthetic practices .

#face2018 #skincarecommunity #facialaesthetics #antiageing #researching #sohappytobehere #albusandflora #womenentrepreneurs
  • Absolutely gorgeous shot from @giselelupiyoga ...’taking flight in unusual places and spaces’ Thank you so much 😍💕🧘‍♂️. Think I will be adding Damai Beach, Malaysia to my list of places to visit! 
@albusandflora balms on their way to you 😊
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  • If you love incredibly stylish & ethical fashion, clean beauty and gorgeous accessories, and are visiting Amsterdam I highly recommend popping into to see the lovely Ciara and her team @versegoodstore . You can also pick up your favourite @albusandflora balm there 😊✨🌿⠀
The store is gorgeous inside and out! ⠀
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