UV & FREE RADICALS

skin is exposed to UV, every day, all year-round, even on cloudy days

 

daily essential care

UV protection isn’t only for the holiday season.

daily use of broad spectrum sunscreen can significantly reduce the risks of premature ageing and skin cancers

UV rays

skin is exposed to short wave ultraviolet B (UVB) and long wave ultraviolet A (UVA1 and UVA2) light every day.

UVA (ageing rays) penetrates skin more deeply than UVB (burning rays), and scientific evidence suggests UVA1 is the most damaging.

UVA penetrates through glass

as much as 95% of the UV radiation we are exposed to is UVA, since it penetrates through clouds, window glass, during all daylight hours and throughout the year, even on the most miserable of winter days.

UVA plays a major part in skin ageing, loss of collagen, development of wrinkles and contributes to the development of skin cancer.

summer vs winter?

UVB rays are strongest in the summer months, and between 10am – 4pm, when we are more likely to burn, if unprotected – they are strongest nearest the equator, so take care when holidaying in these locations.

UVA rays are constant irrespective of time of year, day or geography.

melanin is a pigment produced by the skin in an attempt to protect itself from further damage. its presence, seen in your developing tan, age spots or hyper-pigmentation,  is an indicator that the skin has been damaged by UVA rays.

UVA1 is highly immunosuppressive making the skin more susceptible to infections, including triggering the cold sore virus.

read more

UVA

when skin is exposed to UVA rays, reactive oxygen species or free radicals are created – this causes oxidative stress, degradation of collagen and production of melanin (responsible for your tan).

100x more UVA than UVB reaches the dermis, with UVA1 penetrating the deepest and causing most damage.

UVA’s effects are cummulative, which is why it is responsible for the many signs of ageing and development of skin cancers.

melanin is a pigment produced by the skin in an attempt to protect itself from further damage – its presence, seen in your developing tan, age spots or hyper-pigmentation,  is an indicator that the skin has been damaged by UVA rays.

UVA1 is highly immunosuppressive making the skin more susceptible to infections, including triggering the cold sore virus.

read more

UVB

UVB is the main cause of skin reddening and sun burn.

it plays a key role in the development of melanomas & skin cancers – it does cause skin ageing, but not as much as UVA.

UVB does not penetrate window glass, but it is reflective – up to 80% can bounce back from water, snow and ice, and 20% from sand, so take extra care on winter ski holidays and when out on the water.

high altitude protection

in mountain environments, fewer pollutants, high altitude and reflection of rays from snow, mean skin is exposed to higher levels of UV.

UV levels increase by approx 10% with every 1000m climbed. unprotected skin can burn within 6 minutes at 3000m, as skin is exposed to 30% more UV than at sea level.

lips and eyes are especially vunerable and are easily damaged.

free radicals - the energy snatchers

UV rays are the main creators of free radicals in skin – they are unstable oxygen molecules that steal energy from healthy cells, causing oxidative stress.

this in turn activates enzymes that break down collagen and damage the DNA of a cell, causing premature ageing.

oxidative stress is cumulative and once energy from one cell has been snatched, it triggers more and more, a sort of a mexican wave effect, leaving damage in its wake, that builds up over time.

oxidation - right before your eyes

every wondered why a cut apple goes brown, shrivels and wrinkles so quickly? this is oxidation – free radicals damaging cells right before your eyes.

reducing the formation of free radicals helps to keep skin healthy, resilient and youthful.

supplying the body with anti-oxidants, topically through skincare and through your diet (by eating lots of fruit & veg) can also help ‘mop up’ free radicals that are formed.

  • As I sit in my studio on day 3 of isolation in France, I just want to take a moment to send my love & support to anyone in the world affected by the devastating outbreak of COVID-19, and I hope other nations impose lockdown soon to help reduce the number of infections and deaths.⁠⠀
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Its quite a surreal experience living in a ski resort, that is now a ghost town. Lockdown is totally the right thing to do to safeguard our loved ones, and actually presents such a wonderful opportunity for reflection, growth, and for doing all those tasks you have been putting off!! I hope that the planet will also get a welcome break from pollution and who knows perhaps out of this truly awful situation some good can come.⁠⠀
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It may be beautiful & peaceful in lockdown, but I am well aware of the hardship people will suffer and the challenges many businesses will encounter over the coming months.⁠⠀
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I want to give a huge shout out to our lovely retail partners - many are small independent stores & clinics, who have lovingly and tirelessly worked hard to create something special - many have had to close or are likely to have to close, which will put them and their staff under tremendous strain.  I would urge you to support them, and where you can shop online for all your beauty & wellness needs.⁠⠀
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thanks to @foxandfeather one of our lovely stockists for the photo⁠ ❤️⠀
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#staysafe #stayhealthy #sendinglove #lockdown #beautybrand #supportsmallbusiness #shoplocal #womeninbusiness #smallbusinessowner
  • Happy International Women’s Day!!⠀
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Somebody once said to me “little girls with dreams become women with vision” ⠀
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Sometimes those dreams can seem out of reach, the road a little bumpy, the path unclear and sometimes we doubt if we are are on the right path at all...sometimes we need a little support, a little confidence to take that step towards our dream. I feel so grateful to all the women (and men, but today I am celebrating the girls!) in my life and those who I have met on this rollercoaster journey of life & business who have inspired me, encouraged me, supported me, laughed with me, who have been there when I felt I couldn’t carry on, who made me a cup of tea, or poured me a glass of wine, and sat through the tears, the doubts, and who never stopped believing in me, when I wondered if I still believed in myself. ⠀
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To all those women and to all of you on here who support me and the brand, thank you so very much, you help more than you will ever know! ⠀
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Dare to dream ladies, dare to dream.....and when things get tough hold that hand out, just like you did as a little girl, because I know for sure there will always be love and support at the other end ❤️⠀
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#womensday #internationalwomensday #dreambig @albusandflora #albusandflora #thisgirlcan #womensupportingwomen
  • Introducing our @albusandflora Lip Duo Gift Sets!!⁠⠀
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Our gorgeous gift sets contain a limited edition, vegan friendly, leatherette make up bag, protective cotton inner liner bag, paired with two of our nourishing SPF30 Multi-Active Lip Balms. ⠀
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It’s the ultimate way to discover our award-winning, high performance lip care.⁠ ⠀
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Our bags have been designed and hand sewn in the U.K. with love ❤️. The removable cotton inner liner protects the bag lining from make-up spills.... because we all know how grubby the inside of make up bags get!!!! ⠀
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Just remove & wash 😊⠀
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Thanks to @richrobertsphoto for the gorgeous 📷📷📷⠀
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#albusandflora #giftsets #makeupbags #yellowandgrey #coralandgrey #coralandgreen #limitededition #spfbalm #antioxidant #naturalbeauty #beautyinsmallthings #handmadewithlove
  • As the rhythm of our increasingly hectic urban & digital lives continues to speed up, the great outdoors can be such a welcome place to find peace, balance & a touch of adventure to offset the daily grind!⁠⠀
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Definitely looking forward to a little fresh air and regaining some of that balance. Wishing you all a great weekend....with time to re-charge, re-balance, reset.⁠⠀
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#balance #mountainlove #natureislife #wellness #albusandflora #modernactiveskincare #cleanbeauty #beautyoutdoors #suncare #protectyourskin #SPF30
  • Pink on green 😍⠀
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....almost out of stock of our mountain rose SPF30 tinted botanical balm. ⠀
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Can’t wait for our arctic cranberry & raspberry seed oil to finally arrive, so we can produce more lovely balms! ⠀
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#albusandflora #pinkandgreen #botanicalbalms #spf30 #antioxidant #cleanskincare #naturalskincare @albusandflora
  • Thank you so much @suitcase and @indigo_goss for featuring @albusandflora Naked Flora SPF30 Lip balm in the ‘Health Issue’ ~

Delighted to be part of such a gorgeous exploration of wellbeing, health, travel and adventure ! What’s not to love ! ❤️❤️❤️ #albusandflora #suitcasemagazine #travelessentials #cleanbeauty #holidaybeauty #suitcasetravels