UV & FREE RADICALS

skin is exposed to UV, every day, all year-round, even on cloudy days

 

daily essential care

UV protection isn’t only for the holiday season.

daily use of broad spectrum sunscreen can significantly reduce the risks of premature ageing and skin cancers

UV rays

skin is exposed to short wave ultraviolet B (UVB) and long wave ultraviolet A (UVA1 and UVA2) light every day.

UVA (ageing rays) penetrates skin more deeply than UVB (burning rays), and scientific evidence suggests UVA1 is the most damaging.

UVA penetrates through glass

as much as 95% of the UV radiation we are exposed to is UVA, since it penetrates through clouds, window glass, during all daylight hours and throughout the year, even on the most miserable of winter days.

UVA plays a major part in skin ageing, loss of collagen, development of wrinkles and contributes to the development of skin cancer.

summer vs winter?

UVB rays are strongest in the summer months, and between 10am – 4pm, when we are more likely to burn, if unprotected – they are strongest nearest the equator, so take care when holidaying in these locations.

UVA rays are constant irrespective of time of year, day or geography.

melanin is a pigment produced by the skin in an attempt to protect itself from further damage. its presence, seen in your developing tan, age spots or hyper-pigmentation,  is an indicator that the skin has been damaged by UVA rays.

UVA1 is highly immunosuppressive making the skin more susceptible to infections, including triggering the cold sore virus.

read more

UVA

when skin is exposed to UVA rays, reactive oxygen species or free radicals are created – this causes oxidative stress, degradation of collagen and production of melanin (responsible for your tan).

100x more UVA than UVB reaches the dermis, with UVA1 penetrating the deepest and causing most damage.

UVA’s effects are cummulative, which is why it is responsible for the many signs of ageing and development of skin cancers.

melanin is a pigment produced by the skin in an attempt to protect itself from further damage – its presence, seen in your developing tan, age spots or hyper-pigmentation,  is an indicator that the skin has been damaged by UVA rays.

UVA1 is highly immunosuppressive making the skin more susceptible to infections, including triggering the cold sore virus.

read more

UVB

UVB is the main cause of skin reddening and sun burn.

it plays a key role in the development of melanomas & skin cancers – it does cause skin ageing, but not as much as UVA.

UVB does not penetrate window glass, but it is reflective – up to 80% can bounce back from water, snow and ice, and 20% from sand, so take extra care on winter ski holidays and when out on the water.

high altitude protection

in mountain environments, fewer pollutants, high altitude and reflection of rays from snow, mean skin is exposed to higher levels of UV.

UV levels increase by approx 10% with every 1000m climbed. unprotected skin can burn within 6 minutes at 3000m, as skin is exposed to 30% more UV than at sea level.

lips and eyes are especially vunerable and are easily damaged.

free radicals - the energy snatchers

UV rays are the main creators of free radicals in skin – they are unstable oxygen molecules that steal energy from healthy cells, causing oxidative stress.

this in turn activates enzymes that break down collagen and damage the DNA of a cell, causing premature ageing.

oxidative stress is cumulative and once energy from one cell has been snatched, it triggers more and more, a sort of a mexican wave effect, leaving damage in its wake, that builds up over time.

oxidation - right before your eyes

every wondered why a cut apple goes brown, shrivels and wrinkles so quickly? this is oxidation – free radicals damaging cells right before your eyes.

reducing the formation of free radicals helps to keep skin healthy, resilient and youthful.

supplying the body with anti-oxidants, topically through skincare and through your diet (by eating lots of fruit & veg) can also help ‘mop up’ free radicals that are formed.

  • Just love these little white Alpine Flowers!⠀⠀
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People often ask where the name Albus & Flora came from and what it means. ⠀⠀
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The dream and vision for Albus & Flora started life on the top of a breathtakingly beautiful snowy mountain in Courchevel, within the French Alps.  ALBUS, means white in Latin, reflecting the purity and lightness of the formulations and the beauty of fresh snow, which reflects & radiates light so perfectly (just like we want our skin too!). FLORA, means regional plants in Latin, and botanicals sourced from all over the world, many from extreme environments are the inspiration and heart of our brand. ⠀⠀
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I guess you could say that Snow & Flowers are two of my favourite things....⠀⠀
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On the day I decided to create the brand the sky was a brilliant blue, and the sun was shining on the freshly fallen snow...the light was reflected so beautifully so much that the snow sparkled, and I remember feeling quite emotional about the decision I had just made, a few years on I am still just as excited (& emotional!) about @albusandflora and what's to come!⠀⠀
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#followyourdreams #followyourheart #beautyinsmallthings #greenbeauty #cleanbeauty #skincarecommunity #SPF30 #antioxidant #albusandflora #beautyentrepreneur #womeninbusiness
  • Will this rain ever stop??? Well at least the beautiful coral poppies look pretty...June may be a little soggy but nature never fails to shine through and inspire 😊🌿✨🌸 ⠀
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#beautyinsmallthings #naturalbeautybrands #antioxidantskincare #inspiredbynature 
@albusandflora
  • Happy bank holiday weekend everyone!⠀
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Looking forward to a walk on the beach with family and a little bit of yoga at some point.⠀
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Namaste 🙏🏻✨💚 ✨🙏🏻⠀
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#selfcare #bankholidayweekend #andbreathe #yogagirl #yogaposes #sealpose #lovethebeach #loveyoga #greenbeauty #greenbeautycommunity #wellnessjourney
  • Coming soon! 💋😊💋
  • End of a long but productive week! Formulations starting to come to life and new boxes off the press @curtis.packaging - all ready for the next production run 😊. ⠀
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Big shout out to all the team at Curtis, especially Kate - her professionalism, enthusiasm and support of @albusandflora makes such a difference and it’s so lovely to discuss creative ideas together! ⠀
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Huge thanks to the design & production teams, not only are they experts in their field with a razor sharp attention to detail but so patient - tweaking colours is never too much trouble! ⠀
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I can’t speak highly enough of all the team who are always so helpful, and am so lucky to partner with such professionals as I grow the brand!! #feelingthelove #weekendishere ⠀
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#albusandflora #curtispackaging #packagingdesign #yellowandgrey #coralandgrey #lovecolour ⠀
  • Succulents & Alpine plants....ooooo how I love them! 🌿🌱🍃⠀⠀
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As I sit reviewing literally 100s of plant oils, extracts and actives for the new @albusandflora products, I am reminded just how amazing plants are in both their beauty and ability to heal, nourish, support and protect our skin. 😍 🌲🌿🥑🌾🍓🥬🥦🥥 🥒🍒🍅 Seeds, roots, bark, fruit, leaves and stems, they all have unique properties that the plant uses to protect itself and thrive.  It's such a joy to deepen my knowledge and explore synergistic blends of  ingredients from such diverse climates.  #lovewhatido #emailscanwait #botanicalingredients #greenbeautycommunity #naturalskincareproducts #plantpower #naturehastheanswers ⠀⠀
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