OUR ALPINE ADVENTURE

the ALBUS & FLORA journey began high in the mountains

ever-changing wonderful

it is here, where the air is pure, the beauty is breath-taking and the climate harsh and ever changing that we found our inspiration and ingredients.

 

over millions of years, rare mountain plants have devised remarkable ways to protect themselves against high UV radiation, intense cold and dehydration of winter, heat and sun of summer.

the resilience of these plants inspired us to create a range of high performance sun and skin care that adapts to today’s modern active lifestyles.

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snow and flowers

our name embodies both our origin and our products.

ALBUS, meaning white in latin, symbolises the natural purity and lightness of our formulations, the fun and freedom of adventures in the snow.

FLORA, meaning regional plants, and the name of the roman goddess of flowers and spring, symbolises the beauty and resilience of the alpine botanicals we use.

A FOUNDER’S JOURNEY

new adventures

Rachels’ sense of adventure and affinity with the outdoors first lead to a scientific career – with degrees in physiology and research specialisms within exercise, acclimatisation and pharmacology.

then, onto a role supporting Britain’s elite athletes in preparation for the 2004, 2008 and 2012 Olympic & Paralympic Games. when a demanding career and hectic urban lifestyle took their toll on her wellbeing, Rachel embarked on a new adventure in the French Alps.

she fell in love with the breath-taking beauty of the mountains, reconnected with nature, found what was to be the start of a new chapter in life.

there on the top of Creux Noir, the decision to turn a long held dream into a reality was made, the first step on a new path was taken.

equipped with her scientific background and a lifetimes passion for skin care,  she began exploring how these seemingly delicate alpine botanicals had the resilience and adaptability to survive both baking sun and deep snow.

over 200 formulations later, with a team of talented chemists, the first ALBUS & FLORA creation was born – a small but perfectly formed broad spectrum UVA/UVB SPF 30 lip balm packed full of natural ingredients yet able to perform in a range of challenging climates.

  • Just love these little white Alpine Flowers!⠀⠀
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People often ask where the name Albus & Flora came from and what it means. ⠀⠀
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The dream and vision for Albus & Flora started life on the top of a breathtakingly beautiful snowy mountain in Courchevel, within the French Alps.  ALBUS, means white in Latin, reflecting the purity and lightness of the formulations and the beauty of fresh snow, which reflects & radiates light so perfectly (just like we want our skin too!). FLORA, means regional plants in Latin, and botanicals sourced from all over the world, many from extreme environments are the inspiration and heart of our brand. ⠀⠀
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I guess you could say that Snow & Flowers are two of my favourite things....⠀⠀
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On the day I decided to create the brand the sky was a brilliant blue, and the sun was shining on the freshly fallen snow...the light was reflected so beautifully so much that the snow sparkled, and I remember feeling quite emotional about the decision I had just made, a few years on I am still just as excited (& emotional!) about @albusandflora and what's to come!⠀⠀
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#followyourdreams #followyourheart #beautyinsmallthings #greenbeauty #cleanbeauty #skincarecommunity #SPF30 #antioxidant #albusandflora #beautyentrepreneur #womeninbusiness
  • Will this rain ever stop??? Well at least the beautiful coral poppies look pretty...June may be a little soggy but nature never fails to shine through and inspire 😊🌿✨🌸 ⠀
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#beautyinsmallthings #naturalbeautybrands #antioxidantskincare #inspiredbynature 
@albusandflora
  • Happy bank holiday weekend everyone!⠀
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Looking forward to a walk on the beach with family and a little bit of yoga at some point.⠀
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Namaste 🙏🏻✨💚 ✨🙏🏻⠀
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#selfcare #bankholidayweekend #andbreathe #yogagirl #yogaposes #sealpose #lovethebeach #loveyoga #greenbeauty #greenbeautycommunity #wellnessjourney
  • Coming soon! 💋😊💋
  • End of a long but productive week! Formulations starting to come to life and new boxes off the press @curtis.packaging - all ready for the next production run 😊. ⠀
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Big shout out to all the team at Curtis, especially Kate - her professionalism, enthusiasm and support of @albusandflora makes such a difference and it’s so lovely to discuss creative ideas together! ⠀
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Huge thanks to the design & production teams, not only are they experts in their field with a razor sharp attention to detail but so patient - tweaking colours is never too much trouble! ⠀
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I can’t speak highly enough of all the team who are always so helpful, and am so lucky to partner with such professionals as I grow the brand!! #feelingthelove #weekendishere ⠀
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#albusandflora #curtispackaging #packagingdesign #yellowandgrey #coralandgrey #lovecolour ⠀
  • Succulents & Alpine plants....ooooo how I love them! 🌿🌱🍃⠀⠀
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As I sit reviewing literally 100s of plant oils, extracts and actives for the new @albusandflora products, I am reminded just how amazing plants are in both their beauty and ability to heal, nourish, support and protect our skin. 😍 🌲🌿🥑🌾🍓🥬🥦🥥 🥒🍒🍅 Seeds, roots, bark, fruit, leaves and stems, they all have unique properties that the plant uses to protect itself and thrive.  It's such a joy to deepen my knowledge and explore synergistic blends of  ingredients from such diverse climates.  #lovewhatido #emailscanwait #botanicalingredients #greenbeautycommunity #naturalskincareproducts #plantpower #naturehastheanswers ⠀⠀
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