OUR ALPINE ADVENTURE

the ALBUS & FLORA journey began high in the mountains

ever-changing wonderful

it is here, where the air is pure, the beauty is breath-taking and the climate harsh and ever changing that we found our inspiration and ingredients.

 

over millions of years, rare mountain plants have devised remarkable ways to protect themselves against high UV radiation, intense cold and dehydration of winter, heat and sun of summer.

the resilience of these plants inspired us to create a range of high performance sun and skin care that adapts to today’s modern active lifestyles.

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snow and flowers

our name embodies both our origin and our products.

ALBUS, meaning white in latin, symbolises the natural purity and lightness of our formulations, the fun and freedom of adventures in the snow.

FLORA, meaning regional plants, and the name of the roman goddess of flowers and spring, symbolises the beauty and resilience of the alpine botanicals we use.

A FOUNDER’S JOURNEY

new adventures

Rachels’ sense of adventure and affinity with the outdoors first lead to a scientific career – with degrees in physiology and research specialisms within exercise, acclimatisation and pharmacology.

then, onto a role supporting Britain’s elite athletes in preparation for the 2004, 2008 and 2012 Olympic & Paralympic Games. when a demanding career and hectic urban lifestyle took their toll on her wellbeing, Rachel embarked on a new adventure in the French Alps.

she fell in love with the breath-taking beauty of the mountains, reconnected with nature, found what was to be the start of a new chapter in life.

there on the top of Creux Noir, the decision to turn a long held dream into a reality was made, the first step on a new path was taken.

equipped with her scientific background and a lifetimes passion for skin care,  she began exploring how these seemingly delicate alpine botanicals had the resilience and adaptability to survive both baking sun and deep snow.

over 200 formulations later, with a team of talented chemists, the first ALBUS & FLORA creation was born – a small but perfectly formed broad spectrum UVA/UVB SPF 30 lip balm packed full of natural ingredients yet able to perform in a range of challenging climates.

  • It's been a grey miserable day in the UK ....no winter sun or snowflakes .... only rain and more rain.  So I thought I would add this cute shot of Snowberry Red from the lovely @pinkjulep to cheer myself and you up :-). Snowberry is one of our most popular shades, it looks vibrant in the bullet but gives a lovely sheer pinky red, which can be layered over liner if you want a more intense colour.  Of course as with all our balms it comes with UVA/UVB protection, SPF30,  and is packed with nourishing botanicals, so it’s perfect for wintery days!
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Remember the amount and strength of UVA A=Ageing) rays is not altered by time of year and all skin exposed to the elements, face, lips and around the eyes benefits from protection..UVA passes through glass too! ⠀
Huge thanks to the lovely review from @pinkjulep⠀
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#albusandflora #pinkjulep #snowberry #bestlipbalmever #lovecoralpink #naturalskincare #beautybotanicals
  • A little flash back to December 2007, summiting Mount Kilimanjaro at 7am, after a 7 hour climb through the night...I had never been so delighted to see the sunrise!! It was the most amazing and inspiring week and I guess looking back, started my love affair with the mountains.  Climbing for a dear friend who was so very ill at the time and raising £6000 for her charity, The Brooke Hospital for Animals was one of my proudest moments, but knowing my climb had helped raise her spirits was infinitely more humbling, I would do it again in a heartbeat. ⠀
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People often ask why did you choose Kilimanjaro for Amanda. ...Kilimanjaro was the name of the last horse she was ever able to ride & we had the most fabulous girlie safari holiday in Africa a few years previously...it was the only mountain to climb!!! ⠀
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Experiences & memories hey,  more important than anything else...⠀
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Happy Monday everyone :-)⠀
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#followyourheart #goonthatadventure #mountainlove #kilimanjaro #albusandflora #charitychallenge⠀
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  • Lots of lovely balms heading out to customers this week.....something tells me they might be heading towards somebody's Christmas stocking! ⠀
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Huge thanks to Jo, who has been busy packing and posting your orders all week!! ⠀
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Just a little reminder, Royal Mail last postage dates for Christmas 2018 are:⠀
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18th Dec - 2nd Class⠀
20th Dec - 1st Class⠀
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So if you are in need of a few extra stocking fillers, take advantage of our free shipping option on the website this December.⠀
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#albusandflora #stockingfillers #christmasgifts #christmasiscoming #freeshipping #britishbeautybrand #indiebeauty #naturalskincare #naturalskincareproducts #
  • Looking forward to getting these back on on again soon.....the snow is falling in Courchevel and my winter home and mountains are definitely calling!! ⠀
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#countingthedays #mountainsarecalling #snowisfalling  #winterhome #skiboots #beautifulmountains #mountainviews
  • Beauty in small things :-)⠀
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Alpines are such a joy - and are some of the most resilient plants on the planet, withstanding extreme cold and extreme heat, yet so delicate and beautifully small.  They have tremendous strategies to protect themselves against high UV loads and are packed full of anti-oxidants.  It's a great botanical to use to protect our skin, and its why we use Alpine Rose in all our balms. ⠀
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Alpine rose also has another little beauty protection benefit...its anti-viral so significantly reduces the likelihood of one of those pesky cold sores rearing their small, but definitely NOT beautiful head, and will reduce the severity of any outbreak and speed up healing. As winter takes hold, and as we push towards Christmas, we often get a little run down and small amounts of UV can easily trigger the virus, often just when we have fun things planned #mortified #ilovegettingacoldsoresaidnobodyEVER⠀
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  • It may only be Tuesday but it feels like Friday.....and the kind of Friday that follows the busiest most stressful week.....after the day I have had the only thing to do is to turn the computer off, reset both computer (and my mind) and hope that by tomorrow the number of tabs that have to be open have reduced!⠀
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.......This also may have to include a glass of wine! Though of course I will be listening to my skin's advice and will be adding a glass of water or two to that prescription!!⠀
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#toomanytabsopen #beautyentrepreneur #womeninbusiness #myheadhurts #albusandflora ⠀
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