OUR ALPINE ADVENTURE

the ALBUS & FLORA journey began high in the mountains

ever-changing wonderful

it is here, where the air is pure, the beauty is breath-taking and the climate harsh and ever changing that we found our inspiration and ingredients.

 

over millions of years, rare mountain plants have devised remarkable ways to protect themselves against high UV radiation, intense cold and dehydration of winter, heat and sun of summer.

the resilience of these plants inspired us to create a range of high performance sun and skin care that adapts to today’s modern active lifestyles.

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snow and flowers

our name embodies both our origin and our products.

ALBUS, meaning white in latin, symbolises the natural purity and lightness of our formulations, the fun and freedom of adventures in the snow.

FLORA, meaning regional plants, and the name of the roman goddess of flowers and spring, symbolises the beauty and resilience of the alpine botanicals we use.

A FOUNDER’S JOURNEY

new adventures

Rachels’ sense of adventure and affinity with the outdoors first lead to a scientific career – with degrees in physiology and research specialisms within exercise, acclimatisation and pharmacology.

then, onto a role supporting Britain’s elite athletes in preparation for the 2004, 2008 and 2012 Olympic & Paralympic Games. when a demanding career and hectic urban lifestyle took their toll on her wellbeing, Rachel embarked on a new adventure in the French Alps.

she fell in love with the breath-taking beauty of the mountains, reconnected with nature, found what was to be the start of a new chapter in life.

there on the top of Creux Noir, the decision to turn a long held dream into a reality was made, the first step on a new path was taken.

equipped with her scientific background and a lifetimes passion for skin care,  she began exploring how these seemingly delicate alpine botanicals had the resilience and adaptability to survive both baking sun and deep snow.

over 200 formulations later, with a team of talented chemists, the first ALBUS & FLORA creation was born – a small but perfectly formed broad spectrum UVA/UVB SPF 30 lip balm packed full of natural ingredients yet able to perform in a range of challenging climates.

  • ❤️ Sharing the LOVE on Valentine’s Day ❤️. ⠀
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We are truly grateful to partner with some beautiful brands and independent stores. We wouldn’t be able to produce our balms and grow the @albusandflora brand without you! ⠀
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It’s a joy to see @albusandflora alongside other fabulous brands and to see design at its best.  I want to thank every partner, stockist and customer for their continued support and loyalty, it means ever such a lot❤️❤️❤️. ⠀
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Thank you to our fabulous partner @tayloryates.co for including us in their valentine post today! I would highly recommend taking a look at their fabulous leather bags, beautifully designed and made with love in lovely soft tones x⠀
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📷 @tayloryates⠀
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#sharingthelove #independentbrands #valentinesday #togetherweare #grateful #naturalbeauty #sustainablebrands
  • I love this photo of @emiskicross, Olympian & GB no.1 Ski Cross athlete, wearing a sheer wash of @albusandflora SPF30 lip balm...how stunning does she look??!!⁠ 😍⠀
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Whether you are seasoned pro or hitting the slopes for the first time, don't forget your daily beauty essentials...and if you only use one product for your face and one for your lips, make sure it has broad spectrum UVA & UVB protection.⁠ ❄️☀️❄️☀️❄️☀️⠀
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Use SPF30 on your face, your lips and any other exposed areas, before you go out on the hill, and make sure you take it with you so you can top up through the day...⁠⠀
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We often forget about our lips, only giving them some love & attention when they are already dry & dehydrated, or worse still, sunburnt! Prevention of damage is key, and regular, liberal use of lip balm is advised at altitude.⁠⠀
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UV load to the skin increases by 10% every 1000m you climb and the lips are so vulnerable to burning & premature ageing. Lip skin is very thin & delicate and has no means to protect itself from the UV rays.⁠⠀
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Exposure to UV rays also increases your risk of developing a cold sore, as they lower the local immune response, triggering the virus to erupt, and NOBODY said "I am fine with getting a cold sore on holiday" EVER!!⁠⠀
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It's also really important to choose a lip balm with lots of botanical oils, to nourish & hydrate, provide plenty of anti-oxidants, vitamins & omegas, and some natural plant waxes to help seal in moisture and provide a barrier against wind and the dry air.⁠⠀
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If you would like to know more about our lovely natural ingredients and balms, do head over to the website..We have a great Ski Beauty Offer, with 20% off & free shipping!⁠⠀
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#skibeauty #skibeautyessentials #SPF30 #lipbalmforskiing #cleanbeauty #naturalskincare #loveskiing #lovemountain #loveboarding #albusandflora⁠⠀
  • The only good thing about a rainy / sleety / trying to snow properly / grey sky day in the Alps, is its much easier to sit at the computer with tea!⁠ ☕️❄️☕️❄️☕️⠀
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Come on February, we want lots of snow followed by blue skies please....but only when I have finished my to do list so I can go and play!⁠ ⛷💕⛷⠀
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#snowday #ilovetea #dropinnlepraz #adminday  #womeninbusiness #instabeauty #beautybusiness #indiebeauty #beautypreneur #beautybrand #cleanbeauty #womenentrepreneurs #skilife @albusandflora
  • It's been a few very busy months @albusandflora - just too many balls to juggle ....something had to give and social media was the casualty! So sorry to be away for so long!! #solopreneur challenges!!⁠⠀
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Huge thanks to @sophieelkan and @ox_magazine for featuring @albusandflora in their "Kissable Reds" edit and for reminding me that it's time to get back on the social media horse!! ⁠🐴😊🐴⠀
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thank you for the love this February! ⁠💕⠀
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#lovered #albusandflora #snowberryred #luxebeauty #instabeauty #lipbalm #SPF #naturalskincare #cleanskincare
  • Snow is falling in the Alps...the countdown is on! Big thanks to @bexsurfs_and_skis for this lovely shot of @albusandflora balms last season in Courchevel.⁠⠀
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All our balms have full UVA & UVB SPF30 protection and are suitable for every day and for use at altitude. So if you have any skiing or snowboarding friends and are in need of a little stocking filler inspiration, keep an eye on the website as we will be doing some lovely offer through November and December!⁠⠀
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#stockingfillers #snowisfalling #countdownison #mountainarecalling #SPF30 #protectyourlips #naturalskincare #lipcare
  • #Autumnskin TIP #3....lets talk about FACIAL OILS....⁠⠀
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....and for those that asked about Vit C, check out next week's post :-)⁠⠀
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The temperatures are dropping further, the wind is chillier, the central heating is on, sucking moisture from the skin.  Our summer glow seems to have faded and often our skin looks dull..and dull skin is, well lets face it, its just dull!!!⁠⠀
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Continuing to support the skins barrier is key and a facial oil can really help increase elasticity, support the barrier and put the glow back...here are a few of @albusandflora tips⁠⠀
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1.  Facial Oils can vary enormously in price, you can buy a single oil, or a blend of oils.  I always have a single oil on hand, and you can't go wrong with Rosehip oil,  its easy to use for all skin types. For a more tailored approach for specific skin types I always go for a formula which blends multiple oils, they often give you more bang for your buck, and can really help specific concerns⁠, which is a win-win.⁠⠀
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2. Choose plant oils that are hydrating but not comedogenic (will block pores and can cause breakouts), sea buckthorn, camellia, safflower, squalene are good examples (there are many more!). Jojoba is a great base if you have oily skin as it helps balance sebum. Coconut oil is very comedogenic so I would avoid this for your face!!!⁠⠀
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3. Do not use mineral oils, they are by-products from the petrochemical industry and can be problematic for skin. Stick to cold pressed plant oils, which have more nutrients, and look for those with Vit A & E.⁠⠀
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4. Beware of formulas which are highly fragranced, and if you have sensitive skin be really careful with blends that have a lot of plant essential oils.  Many have fantastic benefits for the skin but can sometimes be a little too strong and can irritate. ⁠⠀
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4. Use a few drops of oil at night, as the last step, after serums & moisturisers, or just apply the oils on their own.  Press or massage in. ⁠⠀
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photo: Jason Strull