OUR ALPINE ADVENTURE

the ALBUS & FLORA journey began high in the mountains

ever-changing wonderful

it is here, where the air is pure, the beauty is breath-taking and the climate harsh and ever changing that we found our inspiration and ingredients.

 

over millions of years, rare mountain plants have devised remarkable ways to protect themselves against high UV radiation, intense cold and dehydration of winter, heat and sun of summer.

the resilience of these plants inspired us to create a range of high performance sun and skin care that adapts to today’s modern active lifestyles.

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snow and flowers

our name embodies both our origin and our products.

ALBUS, meaning white in latin, symbolises the natural purity and lightness of our formulations, the fun and freedom of adventures in the snow.

FLORA, meaning regional plants, and the name of the roman goddess of flowers and spring, symbolises the beauty and resilience of the alpine botanicals we use.

A FOUNDER’S JOURNEY

new adventures

Rachels’ sense of adventure and affinity with the outdoors first lead to a scientific career – with degrees in physiology and research specialisms within exercise, acclimatisation and pharmacology.

then, onto a role supporting Britain’s elite athletes in preparation for the 2004, 2008 and 2012 Olympic & Paralympic Games. when a demanding career and hectic urban lifestyle took their toll on her wellbeing, Rachel embarked on a new adventure in the French Alps.

she fell in love with the breath-taking beauty of the mountains, reconnected with nature, found what was to be the start of a new chapter in life.

there on the top of Creux Noir, the decision to turn a long held dream into a reality was made, the first step on a new path was taken.

equipped with her scientific background and a lifetimes passion for skin care,  she began exploring how these seemingly delicate alpine botanicals had the resilience and adaptability to survive both baking sun and deep snow.

over 200 formulations later, with a team of talented chemists, the first ALBUS & FLORA creation was born – a small but perfectly formed broad spectrum UVA/UVB SPF 30 lip balm packed full of natural ingredients yet able to perform in a range of challenging climates.

  • Snow is falling in the Alps...the countdown is on! Big thanks to @bexsurfs_and_skis for this lovely shot of @albusandflora balms last season in Courchevel.⁠⠀
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All our balms have full UVA & UVB SPF30 protection and are suitable for every day and for use at altitude. So if you have any skiing or snowboarding friends and are in need of a little stocking filler inspiration, keep an eye on the website as we will be doing some lovely offer through November and December!⁠⠀
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#stockingfillers #snowisfalling #countdownison #mountainarecalling #SPF30 #protectyourlips #naturalskincare #lipcare
  • #Autumnskin TIP #3....lets talk about FACIAL OILS....⁠⠀
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....and for those that asked about Vit C, check out next week's post :-)⁠⠀
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The temperatures are dropping further, the wind is chillier, the central heating is on, sucking moisture from the skin.  Our summer glow seems to have faded and often our skin looks dull..and dull skin is, well lets face it, its just dull!!!⁠⠀
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Continuing to support the skins barrier is key and a facial oil can really help increase elasticity, support the barrier and put the glow back...here are a few of @albusandflora tips⁠⠀
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1.  Facial Oils can vary enormously in price, you can buy a single oil, or a blend of oils.  I always have a single oil on hand, and you can't go wrong with Rosehip oil,  its easy to use for all skin types. For a more tailored approach for specific skin types I always go for a formula which blends multiple oils, they often give you more bang for your buck, and can really help specific concerns⁠, which is a win-win.⁠⠀
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2. Choose plant oils that are hydrating but not comedogenic (will block pores and can cause breakouts), sea buckthorn, camellia, safflower, squalene are good examples (there are many more!). Jojoba is a great base if you have oily skin as it helps balance sebum. Coconut oil is very comedogenic so I would avoid this for your face!!!⁠⠀
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3. Do not use mineral oils, they are by-products from the petrochemical industry and can be problematic for skin. Stick to cold pressed plant oils, which have more nutrients, and look for those with Vit A & E.⁠⠀
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4. Beware of formulas which are highly fragranced, and if you have sensitive skin be really careful with blends that have a lot of plant essential oils.  Many have fantastic benefits for the skin but can sometimes be a little too strong and can irritate. ⁠⠀
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4. Use a few drops of oil at night, as the last step, after serums & moisturisers, or just apply the oils on their own.  Press or massage in. ⁠⠀
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photo: Jason Strull
  • The sky has been grey all of today, let's hope we get a little more yellow tomorrow and the sun comes out to play... !!! ⁠⠀
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Have a lovely weekend, I can't believe its November!!⁠⠀
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#stillobsessedwithyellowandgrey #winteriscoming #greydays #cleanbeauty #SPFeveryday #perfectlips #cleanskincare #albusandflora
  • Autumn shows us how beautiful it is to let things go.....⁠⠀
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As we move from Autumn to Winter, nature gives us a final flourish of red, orange and yellow tones before fluttering to the ground, returning once more to the soil. It's a powerful time to reflect on what really matters to you and to let go of things that no longer support or serve you well.⁠⠀ 🍁🍁🍁
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I always tend to journal more as the seasons change, it feels somehow,  for me anyway, the best time to reflect on the professional and personal challenges of the last few months and to let go,  in readiness for the new. ⁠⠀
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Happy Autumn's end, Happy Halloween, and Happy Journaling everyone!⁠⠀ 🎃👻⁠🎃👻🎃👻🎃
#happyhalloween #letgo #reflect #autumncolours #autumnselfcare #changingseasons #innerbeauty #innerwisdom #loveandletgo⁠ #albusandflora @albusandflora⁠⠀
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📷: Debby Hudson
  • We are often asked what Albus & Flora and our logo means....⁠⠀
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ALBUS, meaning white in Latin, symbolises the natural purity of our formulations, and the beauty of freshly fallen snow (if only our skin would reflect light that perfectly!)⁠⠀
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FLORA, meaning regional plants, and the name of the roman goddess of flowers & spring, symbolises the beauty and wisdom of the botanicals we use.⁠⠀
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❄️🌷❄️
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Our logo is a representation of a four petaled flower, to reflect the seasons of spring, summer, autumn & winter, and the line it traces is continuous to reflect the adventure of life - continuous,  with no beginning or end 😊
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#whatinaname #albusandflora #botanicalskincare #cleanskincare #naturehastheanswers
  • Had to share this gorgeous shot from @katiejaneendurance, inspirational adventurer & endurance athlete bringing, as she would say "a touch of pink & girly glamour to adventure". We are thrilled @albusandflora gets to support her on adventures great & small!⁠⠀
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We may be heading towards winter but daily UVA & UVB protection for the face and the delicate lips is still as essential as it is in the summer. The levels of UVA do not reduce in strength or amount and are constant all year round. They contribute to premature photo-ageing and increase the risk of certain skin cancers along with UVB. UVA can also travel through glass, so if you are stuck at a desk or in the car instead of being up a wonderful mountain, you still are being exposed to the damaging rays, so protect & support daily.⁠⠀
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If you are a keen adventurer or are thinking about dipping your toe in,  I highly recommend you check out @katiejaneendurance and her blog, full of fascinating accounts of her many adventures and challenges and packed full of helpful guides and support. As Katie says on her blog, "through adventure we perpetually learn that ordinary people can do extraordinary things if they can just be bold enough to begin" ....so here's to be being bold, here's to taking a little first step toward anything you want to do, anything you dare to dream and here's to having extraordinary ordinary days 🏔😊🏔⠀
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⁠#katiejaneendurace #adventuregirl #thisgirlcan #thisgirlcanadvneture #womenoutdoors #adventurequeens #bebold #naturalbeauty #cleanbeauty⁠ #albusandflora ⁠⠀