OUR ALPINE ADVENTURE

the ALBUS & FLORA journey began high in the mountains

ever-changing wonderful

it is here, where the air is pure, the beauty is breath-taking and the climate harsh and ever changing that we found our inspiration and ingredients.

 

over millions of years, rare mountain plants have devised remarkable ways to protect themselves against high UV radiation, intense cold and dehydration of winter, heat and sun of summer.

the resilience of these plants inspired us to create a range of high performance sun and skin care that adapts to today’s modern active lifestyles.

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snow and flowers

our name embodies both our origin and our products.

ALBUS, meaning white in latin, symbolises the natural purity and lightness of our formulations, the fun and freedom of adventures in the snow.

FLORA, meaning regional plants, and the name of the roman goddess of flowers and spring, symbolises the beauty and resilience of the alpine botanicals we use.

A FOUNDER’S JOURNEY

new adventures

Rachels’ sense of adventure and affinity with the outdoors first lead to a scientific career – with degrees in physiology and research specialisms within exercise, acclimatisation and pharmacology.

then, onto a role supporting Britain’s elite athletes in preparation for the 2004, 2008 and 2012 Olympic & Paralympic Games. when a demanding career and hectic urban lifestyle took their toll on her wellbeing, Rachel embarked on a new adventure in the French Alps.

she fell in love with the breath-taking beauty of the mountains, reconnected with nature, found what was to be the start of a new chapter in life.

there on the top of Creux Noir, the decision to turn a long held dream into a reality was made, the first step on a new path was taken.

equipped with her scientific background and a lifetimes passion for skin care,  she began exploring how these seemingly delicate alpine botanicals had the resilience and adaptability to survive both baking sun and deep snow.

over 200 formulations later, with a team of talented chemists, the first ALBUS & FLORA creation was born – a small but perfectly formed broad spectrum UVA/UVB SPF 30 lip balm packed full of natural ingredients yet able to perform in a range of challenging climates.

  • Lots of lovely Naked Flora arriving with our stockists in Hong Kong and Spain this week!⠀
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UVA rays are present all year round irrespective of season, and are just as strong and damaging to the skin on cloudy days as sunny days...... but as we move from winter, to spring to summer the strength of UVB rays begins to increase and can cause further damage and result in dry peeling lips. ⠀
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If you are off skiing this half term and Easter, it’s worth knowing that the strength of both UVA and UVB increases by 10% with every 1000m climbed - unprotected skin on the face and lips can burn very easily. So make sure you apply broad spectrum UVA/UVB spf30 protection and apply regularly through the day.

#indiebeauty #nakedflora #albusandflora #spf30 #naturalbeauty #botanicalbeauty #botanicalbeautyproducts #protectyourskin #protectyourpout
  • Meet Toby, the cutest skier on the hill, and the son of my lovely friends, totally loving the fact he said "my lipstick mummy" a boy after my own heart! ⠀
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Never too early to teach good sun & skincare, and with lots of lovely snow, brilliant blue sunny skies and half term skiing just round the corner,  protection against UV damage is key.⠀
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Protect the whole family, with our balms which offer full UVA/UVB SPF30, protect against cold sores (which are often activated by high UV loads) and are packed full of natural oils to nourish & hydrate.  Clear for the boys and children and a range of sheer tinted balms for those who like a little shine and colour. ⠀
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....and if anyone is looking for a great ski instructor for family, individual or corporate groups then check out Toby’s dad @slideskicoach ⠀
#suncare #naturalskincare #spf30 #loveskiing #halftermskiing #naturalbotanicals #uvprotection
  • Sneaky little peak at our bespoke make-up bags, available soon! Each one lovingly hand sewn & unique, with a washable, removable liner that sits perfectly within the bag to protect against those annoying yet inevitable make-up spillages! ⠀
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#newproductalert #albusandflora #makeupbags #naturalskincare #spf30 #lipbalm ⠀
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  • Early start today with @_yoga_in_nature_ , a lovely yin yoga session with sound and reiki healing, so nourishing for mind and body, followed by great meetings for a&f and the biggest treat....a Fabulous ski with epic snow, blue skies & great friends ☀️❄️⛷❄️ ☀️⠀
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Big shout out to my amazing accounts manager Angie today,  on the left rocking the shades....not only is she brilliant at the numbers, but has been a true friend and supporter of @albusandflora...big love... I am so grateful and so lucky ! 💕✨💕⠀
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#sograteful #lovethemountains #winterhome #yogalove #yinyogaconvert #heartandsoul #skiingmakesmyheartsoar #albusandflora
  • Finally @albusandflora is back in the Alps, back where it all began and where the brand was born! Its been a few busy weeks what with xmas, new year, packing and relocating the office to France, and I have had a much needed break from social media and emails! ⠀
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Am pleased to report its snowing in Courchevel, which makes it much easier to sit at the computer today! ⠀
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Happy Monday everyone :-)⠀
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#winterhome #courchevel #backinthealps #mountainlove #lovewhereilive #lovewhatido #sograteful #beautyentrepreneur #naturalbeauty #wintersun #skiingrocks #albusandflora
  • Merry Christmas & Happy Holidays to all our lovely customers, stockists and followers! 🎄🎄🎄
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2018 has been an exciting year and we couldn't have done it without your support, a huge thank you to you all! ⠀💕✨💕
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Time to re-charge, spend time with family and drink quite a lot of fizz!! 🥂🥂🥂⠀
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