OUR ALPINE ADVENTURE

the ALBUS & FLORA journey began high in the mountains

ever-changing wonderful

it is here, where the air is pure, the beauty is breath-taking and the climate harsh and ever changing that we found our inspiration and ingredients.

 

over millions of years, rare mountain plants have devised remarkable ways to protect themselves against high UV radiation, intense cold and dehydration of winter, heat and sun of summer.

the resilience of these plants inspired us to create a range of high performance sun and skin care that adapts to today’s modern active lifestyles.

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snow and flowers

our name embodies both our origin and our products.

ALBUS, meaning white in latin, symbolises the natural purity and lightness of our formulations, the fun and freedom of adventures in the snow.

FLORA, meaning regional plants, and the name of the roman goddess of flowers and spring, symbolises the beauty and resilience of the alpine botanicals we use.

A FOUNDER’S JOURNEY

new adventures

Rachels’ sense of adventure and affinity with the outdoors first lead to a scientific career – with degrees in physiology and research specialisms within exercise, acclimatisation and pharmacology.

then, onto a role supporting Britain’s elite athletes in preparation for the 2004, 2008 and 2012 Olympic & Paralympic Games. when a demanding career and hectic urban lifestyle took their toll on her wellbeing, Rachel embarked on a new adventure in the French Alps.

she fell in love with the breath-taking beauty of the mountains, reconnected with nature, found what was to be the start of a new chapter in life.

there on the top of Creux Noir, the decision to turn a long held dream into a reality was made, the first step on a new path was taken.

equipped with her scientific background and a lifetimes passion for skin care,  she began exploring how these seemingly delicate alpine botanicals had the resilience and adaptability to survive both baking sun and deep snow.

over 200 formulations later, with a team of talented chemists, the first ALBUS & FLORA creation was born – a small but perfectly formed broad spectrum UVA/UVB SPF 30 lip balm packed full of natural ingredients yet able to perform in a range of challenging climates.

  • It's a little bit grey and drizzly here today....really hoping this doesn't signal that summer is over! ⠀
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Remember even on cloudy/rainy days UVA is still present, it can damage your skin and increase signs of ageing.  Unprotected lip skin, will age more quickly as collagen and elastin is damaged leading to fine lines on the lip and peri-oral region (commonly referred to as smokers lines, even if you have never smoked!) and reduced lip volume.⠀
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UVA can even penetrate through glass so skin can be affected sitting in the car or at your desk by a window.⠀
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#takecareofyourskin #protectyourpout #uva #naturalbeautyproducts #albusandflora #spf30 ⠀
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  • Hoooraah its Friday, definitely time for a glass of wine! ⠀
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Have a fabulous weekend everybody, happy adventures, big and small!⠀ #happyfriday #weekendwarrior #adventuresawait #andbreathe #thankgoodnessitsfriday #thankgoodnessforwine #albusandflora ⠀
📷 becca tapert
  • Its been a busy week...A new order of balms means a new order of boxes and labels to plan, and we are excited to finally be taking our make-up bags (following great encouragement from you) into production, so it will be fabric, zips and drawstrings soon! We are hoping to launch our bespoke bags at the end of October so I will keep you posted....I just have to source the elusive "coral zip" which appears to have disappeared from my suppliers range! ⠀
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#coral #zips #boxes #makeupbags #growingbrand #albusandflora #beautypackaging
  • A new week, a new horizon, dreams to chase.⠀
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Sometimes its easy to get bogged down in the day to day madness of running and growing your own business or career, constantly dealing with challenges....I am reminded of this great quote..⠀
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"don't be pushed by your problems, be led by your dreams"  Ralph Waldo Emerson ⠀

Let’s keep chasing those dreams - have a great week everyone! 
#followyourdream #dontstopdreaming #newweeknewgoals #newhorizons #surfgirl #oceanviews #oceaninspiration #lipcare #albusandflora #protectyourpout #antiagingskincare #naturalbeautyproducts ⠀
  • Nice to get out for a walk in nature today, how pretty is this tiny fern!?⠀
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Botanicals are at the heart of every formula we create and I can’t wait to get started on some new ones soon! ⠀
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#beautyinsmallthings #getoutside #lipcare #albusandflora #antiageyourlips #protectyourpout #botanicalingredients #andbreathe #weekendwalks
  • ooooo I am loving this shot from @everchanginghorizon...take me to this part of Florida now! For those of you who haven't tried paddle boarding, have a go, its so much fun, really works your core and you can stand or kneel depending on your balance..my first experience I got a little bit ambitious with fast turns and promptly fell into an ice cold mountain lake..not recommended but highly entertaining for all those watching ha ha! 😂
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On a serious note, if you are off on holiday and plan to swim or do any water sports, remember, water reflects the suns rays and intensifies their impact on the skin, so its really important to wear a minimum of SPF30 use a broad spectrum UVA/UVB product with anti-oxidants and to regularly apply to the face, lips and body, particularly after swimming. ☀️🏝🏊🏻‍♀️
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Happy weekend everyone and lets hope the sun returns! ⠀
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#paddleboard #supboarding #relaxandunwind #relaxandrecharge #protectyourskin #protectyourlips #spf #suncare #weekendishere #turquoisewater #andbreathe #getoutsideandplay #naturalbeauty #naturalskincareproducts