OUR ALPINE ADVENTURE

the ALBUS & FLORA journey began high in the mountains

ever-changing wonderful

it is here, where the air is pure, the beauty is breath-taking and the climate harsh and ever changing that we found our inspiration and ingredients.

 

over millions of years, rare mountain plants have devised remarkable ways to protect themselves against high UV radiation, intense cold and dehydration of winter, heat and sun of summer.

the resilience of these plants inspired us to create a range of high performance sun and skin care that adapts to today’s modern active lifestyles.

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snow and flowers

our name embodies both our origin and our products.

ALBUS, meaning white in latin, symbolises the natural purity and lightness of our formulations, the fun and freedom of adventures in the snow.

FLORA, meaning regional plants, and the name of the roman goddess of flowers and spring, symbolises the beauty and resilience of the alpine botanicals we use.

A FOUNDER’S JOURNEY

new adventures

Rachels’ sense of adventure and affinity with the outdoors first lead to a scientific career – with degrees in physiology and research specialisms within exercise, acclimatisation and pharmacology.

then, onto a role supporting Britain’s elite athletes in preparation for the 2004, 2008 and 2012 Olympic & Paralympic Games. when a demanding career and hectic urban lifestyle took their toll on her wellbeing, Rachel embarked on a new adventure in the French Alps.

she fell in love with the breath-taking beauty of the mountains, reconnected with nature, found what was to be the start of a new chapter in life.

there on the top of Creux Noir, the decision to turn a long held dream into a reality was made, the first step on a new path was taken.

equipped with her scientific background and a lifetimes passion for skin care,  she began exploring how these seemingly delicate alpine botanicals had the resilience and adaptability to survive both baking sun and deep snow.

over 200 formulations later, with a team of talented chemists, the first ALBUS & FLORA creation was born – a small but perfectly formed broad spectrum UVA/UVB SPF 30 lip balm packed full of natural ingredients yet able to perform in a range of challenging climates.

  • As I sit in my studio on day 3 of isolation in France, I just want to take a moment to send my love & support to anyone in the world affected by the devastating outbreak of COVID-19, and I hope other nations impose lockdown soon to help reduce the number of infections and deaths.⁠⠀
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Its quite a surreal experience living in a ski resort, that is now a ghost town. Lockdown is totally the right thing to do to safeguard our loved ones, and actually presents such a wonderful opportunity for reflection, growth, and for doing all those tasks you have been putting off!! I hope that the planet will also get a welcome break from pollution and who knows perhaps out of this truly awful situation some good can come.⁠⠀
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It may be beautiful & peaceful in lockdown, but I am well aware of the hardship people will suffer and the challenges many businesses will encounter over the coming months.⁠⠀
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I want to give a huge shout out to our lovely retail partners - many are small independent stores & clinics, who have lovingly and tirelessly worked hard to create something special - many have had to close or are likely to have to close, which will put them and their staff under tremendous strain.  I would urge you to support them, and where you can shop online for all your beauty & wellness needs.⁠⠀
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thanks to @foxandfeather one of our lovely stockists for the photo⁠ ❤️⠀
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#staysafe #stayhealthy #sendinglove #lockdown #beautybrand #supportsmallbusiness #shoplocal #womeninbusiness #smallbusinessowner
  • Happy International Women’s Day!!⠀
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Somebody once said to me “little girls with dreams become women with vision” ⠀
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Sometimes those dreams can seem out of reach, the road a little bumpy, the path unclear and sometimes we doubt if we are are on the right path at all...sometimes we need a little support, a little confidence to take that step towards our dream. I feel so grateful to all the women (and men, but today I am celebrating the girls!) in my life and those who I have met on this rollercoaster journey of life & business who have inspired me, encouraged me, supported me, laughed with me, who have been there when I felt I couldn’t carry on, who made me a cup of tea, or poured me a glass of wine, and sat through the tears, the doubts, and who never stopped believing in me, when I wondered if I still believed in myself. ⠀
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To all those women and to all of you on here who support me and the brand, thank you so very much, you help more than you will ever know! ⠀
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Dare to dream ladies, dare to dream.....and when things get tough hold that hand out, just like you did as a little girl, because I know for sure there will always be love and support at the other end ❤️⠀
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#womensday #internationalwomensday #dreambig @albusandflora #albusandflora #thisgirlcan #womensupportingwomen
  • Introducing our @albusandflora Lip Duo Gift Sets!!⁠⠀
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Our gorgeous gift sets contain a limited edition, vegan friendly, leatherette make up bag, protective cotton inner liner bag, paired with two of our nourishing SPF30 Multi-Active Lip Balms. ⠀
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It’s the ultimate way to discover our award-winning, high performance lip care.⁠ ⠀
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Our bags have been designed and hand sewn in the U.K. with love ❤️. The removable cotton inner liner protects the bag lining from make-up spills.... because we all know how grubby the inside of make up bags get!!!! ⠀
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Just remove & wash 😊⠀
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Thanks to @richrobertsphoto for the gorgeous 📷📷📷⠀
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#albusandflora #giftsets #makeupbags #yellowandgrey #coralandgrey #coralandgreen #limitededition #spfbalm #antioxidant #naturalbeauty #beautyinsmallthings #handmadewithlove
  • As the rhythm of our increasingly hectic urban & digital lives continues to speed up, the great outdoors can be such a welcome place to find peace, balance & a touch of adventure to offset the daily grind!⁠⠀
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Definitely looking forward to a little fresh air and regaining some of that balance. Wishing you all a great weekend....with time to re-charge, re-balance, reset.⁠⠀
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#balance #mountainlove #natureislife #wellness #albusandflora #modernactiveskincare #cleanbeauty #beautyoutdoors #suncare #protectyourskin #SPF30
  • Pink on green 😍⠀
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....almost out of stock of our mountain rose SPF30 tinted botanical balm. ⠀
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Can’t wait for our arctic cranberry & raspberry seed oil to finally arrive, so we can produce more lovely balms! ⠀
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#albusandflora #pinkandgreen #botanicalbalms #spf30 #antioxidant #cleanskincare #naturalskincare @albusandflora
  • Thank you so much @suitcase and @indigo_goss for featuring @albusandflora Naked Flora SPF30 Lip balm in the ‘Health Issue’ ~

Delighted to be part of such a gorgeous exploration of wellbeing, health, travel and adventure ! What’s not to love ! ❤️❤️❤️ #albusandflora #suitcasemagazine #travelessentials #cleanbeauty #holidaybeauty #suitcasetravels