skin is exposed to UV, every day, all year-round, even on cloudy days


daily essential care

UV protection isn’t only for the holiday season.

daily use of broad spectrum sunscreen can significantly reduce the risks of premature ageing and skin cancers

UV rays

skin is exposed to short wave ultraviolet B (UVB) and long wave ultraviolet A (UVA1 and UVA2) light every day.

UVA (ageing rays) penetrates skin more deeply than UVB (burning rays), and scientific evidence suggests UVA1 is the most damaging.

UVA penetrates through glass

as much as 95% of the UV radiation we are exposed to is UVA, since it penetrates through clouds, window glass, during all daylight hours and throughout the year, even on the most miserable of winter days.

UVA plays a major part in skin ageing, loss of collagen, development of wrinkles and contributes to the development of skin cancer.

UVB rays are strongest in the summer months, and between 10am – 4pm, when we are more likely to burn, if unprotected – they are strongest nearest the equator, so take care when holidaying in these locations.

UVA rays are constant irrespective of time of year, day or geography.


when skin is exposed to UVA rays, reactive oxygen species or free radicals are created – this causes oxidative stress, degradation of collagen and production of melanin (responsible for your tan).

100x more UVA than UVB reaches the dermis, with UVA1 penetrating the deepest and causing most damage.

UVA’s effects are cummulative, which is why it is responsible for the many signs of ageing and development of skin cancers.

melanin is a pigment produced by the skin in an attempt to protect itself from further damage – its presence, seen in your developing tan, age spots or hyper-pigmentation,  is an indicator that the skin has been damaged by UVA rays.

UVA1 is highly immunosuppressive making the skin more susceptible to infections, including triggering the cold sore virus.

read more


UVB is the main cause of skin reddening and sun burn.

it plays a key role in the development of melanomas & skin cancers – it does cause skin ageing, but not as much as UVA.

UVB does not penetrate window glass, but it is reflective – up to 80% can bounce back from water, snow and ice, and 20% from sand, so take extra care on winter ski holidays and when out on the water.

sun on your face, wind in your hair


high altitude protection

in mountain environments, fewer pollutants, high altitude and reflection of rays from snow, mean skin is exposed to higher levels of UV.

UV levels increase by approx 10% with every 1000m climbed. unprotected skin can burn within 6 minutes at 3000m, as skin is exposed to 30% more UV than at sea level.

lips and eyes are especially vunerable and are easily damaged.

free radicals - the energy snatchers

UV rays are the main creators of free radicals in skin – they are unstable oxygen molecules that steal energy from healthy cells, causing oxidative stress.

this in turn activates enzymes that break down collagen and damage the DNA of a cell, causing premature ageing.

oxidative stress is cumulative and once energy from one cell has been snatched, it triggers more and more, a sort of a mexican wave effect, leaving damage in its wake, that builds up over time.

oxidation - right before your eyes

every wondered why a cut apple goes brown, shrivels and wrinkles so quickly? this is oxidation – free radicals damaging cells right before your eyes.

reducing the formation of free radicals helps to keep skin healthy, resilient and youthful.

supplying the body with anti-oxidants, topically through skincare and through your diet (by eating lots of fruit & veg) can also help ‘mop up’ free radicals that are formed.

Lifestyle ∙ Beauty ∙ Adventure

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  • Sorry for lack of posts recently...its been a busy few months for A&F! We are now in our winter home and today made our first delivery to our lovely partner @alpineescape.boutiquechalets - Not a bad view to start the day #bestview #nofilternecessary #lovemountains #winterhome #albusandflora #lovethesnow #alpineescape #dontforgetyourlipbalm #spf30 ❄️💕❄️
  • After a ridiculously hectic October for @albusandflora , which included a great trip to the Telegraph Ski & Snowboard Show, we are now dreaming of the mountains.  The countdown until our return to our winter home in the Alps has started and I couldn't help but fall in love with the beauty of this shot! Nothing like new snow on the mountain to get the heart pounding! :-)⠀
#mountainlove #firstsnow #winteriscoming❄️ #mountainsarecalling #perfectreflections #beautyinnature #mountainlake #winterskincareessentials #spfeveryday #uva #albusandflora
  • We are all set up and excited to be at our first @telegraphskisnowboard show at Battersea Park, London today until Sunday the 29th.  Come down and say hello, lots of great offers and new products. .
#skiandsnowboardshow #telegraphskisnowboard #mountainlove #lovesnow #lipbalm #lipcare #naturalproducts #naturalbeautycare #naturalingredients #bestlipbalmever #botanicalskincare #uva #spf #dontforgetyoursunscreen #lipaddict #london
We have 3 tickets to give away for Telegraph Ski and Snowboard Show which opens on the 26th October 2017.

To Enter Please Follow the Steps Below:
1. Like this post
2. Write a comment below saying who you would take 
3. Share the post 
Thank you for entering and Good Luck... The winner will be announced on Friday 20th October.
(Tickets not valid on Saturday 28th October)
  • We have absolutely loved working with British textile designer/maker, Amy Pearce to create our new make-up bag collection....loving seeing them altogether! .
#britishdesign #britishdesigner #textiledesign #textiledesigner #loveyellow #lovecoral #lovegrey #loveturquoise #makeupbag #beautifulbag #naturalproducts #naturalbeautyblogger #bbloggersuk #albusandflora #newcollections #newproducts #beautyinsmallthings #moderndesign #londonlove
  • Pretty excited to be showcasing our new & bespoke Albus & Flora make up bags @bestofbritannia in London today ....loving the grey & coral 😍 ❤️👛 ...coming soon to the website @albusansflora⠀
#greyandcoral #newproducts #makeupbag #naturalproducts #naturalingredients #britishdesign #textiledesign #albusandflora #london #bricklane #londonislovinit #bestofbritannia
  • Can't help but love our yellow and grey boxes...the Albus & Flora journey started in the mountains - they will always be our inspiration and love, and its where I feel most alive, at peace and connected to myself and nature.  Can't wait to return and have a solid block of the time to finish creating our new products....coming next year! .
#packagedesign #packagingdesign #beautybrand #naturalproducts #naturalbeautycare #naturalingredients #yellowandgrey #mountainlove #mountainsarecalling  #inspiredbynature #albusandflora
  • Sorry for the lack of posts recently....the challenges of a beauty entrepreneur, trying to do everything alone means there are never enough hours in the day or days in the month to get everything done!  I am however, delighted to announce that Albus & Flora will be at the Ski & Snowboard Show, London 26-29th Oct....watch out in the next few days for opportunities to win free tickets to the show :-)⠀
#skiandsnowboardshow #telegraphskisnowboard #freetickets #giveaway #comingsoon #whatnottolove #mountainsarecalling #cantwaitforsnow #skiseason #dontforgetyourlipbalm #spf #livelaughwearsunscreen
  • On my #wellnessjourney with the wonderful @soulethos this week in Ibiza. Time to retreat, refresh and redefine. 
Our steps to our yoga studio are becoming so much part of this special journey, and I am forever grateful for the joy and teachings each day brings. 🙏🏻💕🌿 Your ❤️ knows the way, run in that direction - Rumi

#wellnesswednesday #breathedeep #breathmindbodysoul #yogaretreat #beautyinnature #soulethos #yogaflow #meditatedaily #clearthemind #energyflow #sograteful #heartandsoul