UV & FREE RADICALS

skin is exposed to UV, every day, all year-round, even on cloudy days

 

daily essential care

UV protection isn’t only for the holiday season.

daily use of broad spectrum sunscreen can significantly reduce the risks of premature ageing and skin cancers

UV rays

skin is exposed to short wave ultraviolet B (UVB) and long wave ultraviolet A (UVA1 and UVA2) light every day.

UVA (ageing rays) penetrates skin more deeply than UVB (burning rays), and scientific evidence suggests UVA1 is the most damaging.

UVA penetrates through glass

as much as 95% of the UV radiation we are exposed to is UVA, since it penetrates through clouds, window glass, during all daylight hours and throughout the year, even on the most miserable of winter days.

UVA plays a major part in skin ageing, loss of collagen, development of wrinkles and contributes to the development of skin cancer.

UVB rays are strongest in the summer months, and between 10am – 4pm, when we are more likely to burn, if unprotected – they are strongest nearest the equator, so take care when holidaying in these locations.

UVA rays are constant irrespective of time of year, day or geography.

UVA

when skin is exposed to UVA rays, reactive oxygen species or free radicals are created – this causes oxidative stress, degradation of collagen and production of melanin (responsible for your tan).

100x more UVA than UVB reaches the dermis, with UVA1 penetrating the deepest and causing most damage.

UVA’s effects are cummulative, which is why it is responsible for the many signs of ageing and development of skin cancers.

melanin is a pigment produced by the skin in an attempt to protect itself from further damage – its presence, seen in your developing tan, age spots or hyper-pigmentation,  is an indicator that the skin has been damaged by UVA rays.

UVA1 is highly immunosuppressive making the skin more susceptible to infections, including triggering the cold sore virus.

read more

UVB

UVB is the main cause of skin reddening and sun burn.

it plays a key role in the development of melanomas & skin cancers – it does cause skin ageing, but not as much as UVA.

UVB does not penetrate window glass, but it is reflective – up to 80% can bounce back from water, snow and ice, and 20% from sand, so take extra care on winter ski holidays and when out on the water.

sun on your face, wind in your hair

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high altitude protection

in mountain environments, fewer pollutants, high altitude and reflection of rays from snow, mean skin is exposed to higher levels of UV.

UV levels increase by approx 10% with every 1000m climbed. unprotected skin can burn within 6 minutes at 3000m, as skin is exposed to 30% more UV than at sea level.

lips and eyes are especially vunerable and are easily damaged.

free radicals - the energy snatchers

UV rays are the main creators of free radicals in skin – they are unstable oxygen molecules that steal energy from healthy cells, causing oxidative stress.

this in turn activates enzymes that break down collagen and damage the DNA of a cell, causing premature ageing.

oxidative stress is cumulative and once energy from one cell has been snatched, it triggers more and more, a sort of a mexican wave effect, leaving damage in its wake, that builds up over time.

oxidation - right before your eyes

every wondered why a cut apple goes brown, shrivels and wrinkles so quickly? this is oxidation – free radicals damaging cells right before your eyes.

reducing the formation of free radicals helps to keep skin healthy, resilient and youthful.

supplying the body with anti-oxidants, topically through skincare and through your diet (by eating lots of fruit & veg) can also help ‘mop up’ free radicals that are formed.

Lifestyle ∙ Beauty ∙ Adventure

Live life to the full. Follow your dreams. Stay healthy. Go on that adventure. Register for ALBUS & FLORA newsand inspiration, new products and exclusive offers.

  • Well it may have been a bit of a grey day today (where has summer gone??!) but these lovely white hydrangeas brightened my day! 😊🌿💕⠀
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#wherehasthesummergone #wellnessjourney #walkinnature #harlowcarr #whiteflowers #hydrangeas #beautyinnature #beautifulflowers #liveinspired #naturalingredients #naturalskincare #antioxidants #antiageing #spf #suncare #sunscreen #balancedlifestyle #lovewhiteflowers #bestlipbalm #albusandflora #modernactiveskincare #activelifestyle #liveinspired
  • Can't wait to be back in the Alps this week, where @albusandflora was born....totally loving these dreamy mountain lake vibes. Happy Monday everyone! ⠀😊
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#mountainvibes #mountainlake #themountainsarecalling #dowhatmakesyouhappy #inspiredbynature #naturalingredients #plantpower #naturalbeauty #naturalskincare #antioxidants #antiageing #protectyourlips #lipsticklooksbetter #nourish #naturalsuncare #cantwaittobeback #excitedface
  • Shopping for new Alpines today...totally obsessed with these tiny yet amazingly resilient plants! ⠀
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#alpineplants #plantpower #beautyinsmallthings #liveinspired #naturalingredients #mountainlove
  • Loving this shot from @laconicum our exclusive partner in Spain. ⠀
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@albusandflora spf30 tinted balms are available in 4 natural shades, from left to right: nude flora, mountain rose, snowberry red, sheer flora. A subtle touch of sheer colour packed full of nourishing plant oils 😍⠀
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#laconicum #tintedlipbalm #spf30 #albusandflora #lusciouslips #lovelipbalm #madewithlove #inspiredbynature #plantpower #naturalingredients #newstockist #spain #naturalskincare #antiageing #protectyourskinfromthesun #happyfridayeve
  • I had a rare day off yesterday and was reflecting on the journey so far. In life we work incredibly hard towards our goals, following our passions and dreams and it can feel like a rollercoaster, or a one step forward two steps back exercise 😳🎢
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We expect the rewards to come quickly when in reality some things just do take time...time to dream, time to learn, time to grow..... 🙏🏻 I know so many entrepreneurs who are building something amazing and for me I think determination & persistence with patience & belief is key to keep going!. Realising just how much progress has been made over the last 12 months, little by little, step by step, was such a positive exercise....and one which was rewarded by wine ha ha!! 🍷🍷🍷
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#somethingstaketime #goodthingstaketime #goodthingsarecoming #positivemindpositivelife #positivemindset #lovewhatudo #feelthelove #timetodream #followyourdreams #timetolearn #buildingabrand #entrepreneurlife #entrepreneurmindset #keepgoingforward #stepbystep #persistenceiskey #believeinyou #shethoughtshecouldsoshedid #keepbelieving #dosomethingamazing #bbloggers #beautybrands #naturalskincare #spf #albusandflora #beautyinsmallthings ⠀
  • We are delighted to announce that our Award winning SPF 30 botanical balms will now be available in Spain.  @albusandflora are proud and excited to launch exclusively with @laconicum ⠀
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So happy to partner with this lovely store to bring @albusandflora to Spain!! ⠀
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#laconicum #spain #newstockist #exclusive_spain #bbloggerspain #naturalbeautyproducts #naturalingredients #spf #spf30 #uvaprotection #antiageing #antiageingskincare #antioxidants #omegaoil #lipbalm #bestlipbalm #albusandflora #nourishyourbody #protectyourskin #protectyourlips #perfectlips #sheerlipstick #modernactiveskincare ⠀ ⠀
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  • The flights are booked!! Pretty excited to be going back to my winter home, and the birth place of Albus & Flora, next week. Looking forward to seeing lovely friends and the mountains in their summer green glory, before all too soon and even more excitingly they will be white again, and it will be time for skis!!⠀😍⛷
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#takemetomyhappyplace #mountainsarecalling #courchevel #winterhome #summerinthemountains #cannotwait #mountainlife #mountainlove #domoreofwhatyoulove #domoreofwhatmakesyouhappy #inspiredbynature #mountaingirls #mountainview #beautybrands #modernactiveskincare #gooutsideandexplore #spf #naturalskincare #beautybloggersuk #albusandflora
  • Sunday morning goals! What I wouldn't give to be back by the sea, listening to the ocean and clearing my mind of all the to do lists! .
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#sundaymorningview #sundaymorninggoals #sundaychill #oceanbreeze #soundoftheocean #quietmind #wellnessjourney #breathedeep #todolistcanwait #reflect #protectyourlips #naturalbeautycare #spf #albusandflora
  • After all the rain, soooo happy it's sunglasses weather!!!! Just need a cocktail to go with them ! 😂☀️🍸⠀
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#sunglasses #summerisback #sunnyday☀ #spf #dontforgetyoursuncream #protectyourlips #naturalproducts #naturalsuncare #naturalingredients #bythepool #naturalproducts #liveinspired #lovelivelife